According to research by Cyber Dialogue, 22.3% of all adults online relied on the Web for health information, and that adults over 50 are particularly interesting in buying their medicine and medical supplies online.
| Interest in Purchasing Medical Supplies Online | ||
|---|---|---|
| All Internet Users | Internet Users Using Web for Health Content |
|
| Prescription drugs | 23% | 30% |
| Over-the-counter drugs | 18% | 23% |
| Vitamins and supplements | 23% | 33% |
| Other medical supplies | 20% | 30% |
| Source: Cyber Dialogue | ||
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